Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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An overarching idea of the book is that people don’t always use all the available information to make a decision – somtimes they use shortcuts. It’s also why having multiple people competing for the same thing works so well. Paperbackpages. While the book is well-researched, Cialdini has no concept of brevity. Offers handy hints on how to spot when you’re being manipulated and how to handle it. In his almost story-like narrative, the author has at times over-communicated or repeatedly emphasized a particular phrase often to benefit of the reader.

Never before did I recommend a book to so many. These use the church for their own benefit or gain.

With the sophisticated mental apparatus we have used to build world eminence as a species, we have created an environment so complex, fast-paced, and information-laden that we must increasingly deal with it in the fashion of the animals we long ago transcended. I keep finding myself wishing it were better researched and better reasoned.

For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. In a nutshell, we are less likely to be duped rve some technique if we separate the idea being pushed from all of the other trappings. Nov 01, Alaa infouence it liked it Shelves: This was a way to pump up sales during a normally dead time for stores, and cash in on parents’ promises to their children. The Rule of the Few. He seemed to read a lot of mal-intent into people’s desire to influence, when really I just think it is human nature to want to influence people over to your own way of thinking.


It’s hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy. There are countless examples of one’s choices being swayed by his or her peers. The book with vividly furnished examples and case studies tells you what persuades and influences people, their decisions.

Influence: The Psychology of Persuasion – Robert B. Cialdini, PhD – Google Books

For example, when in a situation pulling compliance through reciprocity, As long as we perceive and define [the other person’s] action as a compliance device instead of a favor, he no longer has the reciprocation rule as an ally: Besides fraud or outright deception e. Then, 6 weeks later, they were perzuasion to put an ugly “Buckle up” billboard in their front yard.

Learn more about Amazon Giveaway. Type 1 – Giving a “free sample” – This kind is used by Hare Krishnas in airports.

Influence: The Psychology of Persuasion

Directed Deference 7 Scarcity: I see this stuff abused all the time, to spin democracies to go to war, to sell us products and services we don’t really need and much, much more. AmazonGlobal Ship Orders Internationally. He even explains how a consumer can act against their natural and automated response to some of these triggers, which, for a business person, provides research into how to overcome rebuttals. To get the free app, enter your mobile phone number.


Unscrupulous church leaders give or invest time or “vision” for others to get something else in return.

So I thought I’d know much of what was in this book already. Taking it away makes people want it even more.

Either way, good read. Get fast, free shipping with Amazon Prime. Just call them “influencers” or something less vomit-inducing, buddy. The people with only 2 to psychplogy with ranked 2, and the people with 10 rated the cookies the least tasty. His books including, Influence: Amazon Restaurants Food delivery from local restaurants. Whatever the goal, the important thing is that you set it, so you’ve got something for which to aim. There was an elaborate study where they gave one set of people 10 cookies, another set 2, and then a third set initially 10, and then took away 8 and left them with two.

See physical attractiveness stereotype. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. I suggest skimming rather than reading. In fact, I have seen each of Cialdini’s six keys to influence used unscrupulously and manipulatively in church settings: People in the toy business like the Christmas spike in sales, but they’d also like to make it last more throughout the year.

Kindle Edition Verified Revv. Customers who viewed this item also viewed. Amazon Second Chance Pass it on, trade it in, give it a second life. I went on talking about how ‘revealing’ the book is during hangouts with friends, in between classes, sometimes during classes and when not.

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