Gyre, or swirl, a term often used in oceanography, evokes eddies, currents, vortices. Gyre, designed by Dutch architects MVRDV in. This a new retail building on Omotesando street in Tokyo designed by Dutch architects MVRDV. Gyre, also known as The Swirl, is generated. This a new retail building on Omotesando street in Tokyo designed by Dutch architects MVRDV. Gyre, also known as The Swirl, is generated from five identical.

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Photo courtesy of kokix. It allows equal access to all floors. By twisting these floors gradually around a central core, a series of terraces emerge connected by stairs and elevators mvrdb are placed outside the volumes. By gradually twisting the floor plates around a central atrium, a series of terraces emerge, connected by stairs and elevators that are positioned outside the volumes.

This creates an attractive spectacle from outside. Most of mvedv buildings are flagship stores for major fashion brands. Posted by Carlos Zeballos at 9: Gyre, designed by Dutch architects MVRDV in Omotesando shopping district, Tokyo, is a multipurpose commercial and retail complex whose volumetry, despite being massive, evokes movement and dynamism through its terraces.

Gyre Shopping Center

Photo courtesy of Rob’t Hart. Photo courtesy of Olly Denton. Restaurants located in some of the terraces have good views of the Mall. The exterior of the building produces a highly iconic and sculptural form; a building that attracts and invites people, not gjre to the street level, but also to companies and destinations at higher levels. Most of these buildings are flagship stores for major fashion brands.


How can a new building here compete with these developments? See location on Google Maps.

Gyre by MVRDV

Omotesando is home to a series of flagship stores for major fashion brands. Can we combine an open character with an iconic exterior and get the best of both grye But the real qualities of these buildings are not directly visible from the street and they lack the iconic exterior qualities of more fyre Omotesando stores. Want to see more like this? Gyre is not just another commercial buiding that presents itself to the world as a glamorous model, but inside is introverted and lacks communication.

One travels up from Omotesando Street, the other down to Cat Street. It produces a highly iconic and sculptural figure a building that ggyre and invites people, not only at the street level but also towards companies and destinations higher up.

Gyre | MVRDV | Archello

Photo courtesy of deedeelim. The Gyre, on the other hand, provides real estate flexibility, while maintaining an iconic exterior. They create a twin pair of two vertical stepped terraced streets, on each side of the core. Photo courtesy mmvrdv staff note.

Why not pick up the thread of earlier developments that began in with the Spiral Building by Maki and continued in with the YM Square building in Harajuku?


The programme points to a building that can serve one or several users. Why not pick up a where an earlier strand of development left off: MoMA’s first store outside the U. The route will spiral upwards from Omotesando Street and then descend towards Cat Street, activating both streets.

But like supermodels, they can also be intimidating because of their beauty. These two routes are connected at every level through the block, bypassing or crossing a shop or a series of shops around the inside atrium. One is for ascending and the other for descending. Subscribe to Archello’s newsletter. It must therefore communicate on two scale levels: These two public routes are connected via shops at every level throughout the block.

The Gyre during its construction in They are the architectural equivalent of supermodels. Combining a public route with a new iconic silhouette in Omotesando Street, it offers spectacular views of the surrounding district. In order to take pictures inside this place I had to buy a small cake. It is a new destination, and a new mvdv of shopping:

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