ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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Take only the most applicable parts of your favourite materials and combine them in any order you want. Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your pettktt specific requirements and needs. The text is well positioned for students to cover all the key marketing topics in a concise format.
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Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books
Written in a lively style with great design, Essentials of Marketing features the brassinvton. To find out who your Pearson representative is, visit www. Brassungton Options Sign in. Written in a lively style with Simply share your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions. Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
Frances BrassingtonStephen Pettitt.
Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
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A robust Companion Website at www. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application.
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