“This book is a real eye-opener and I would recommend it for any manager at any stage in their career.”—Professional Manager Magazine Philip Graves reveals. : THE TRUTH ABOUT CONSUMERS AND THE PSYCHOLOGY OF SHOPPING. Philip Graves, Boston, MA: Nicholas. Alan Giles, chair of Fat Face reads by Philip Graves. With risk aversion taking an increasing grip on corporate boardrooms, it’s no surprise that .

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As Henry Ford said, “If I’d asked people what they wanted, they would have said a faster horse. There are no discussion topics on this book yet.

People are all intuitive and shop with unconcious mind They don’t really know what they know, see, feel consuerology do 2. Alan Giles, chair of Fat Face reads Consumer. Just a moment while we sign you in to your Goodreads account.

How Foolish We Are.

This book is a real eye opener and I would recommend it for any manager at any stage in their career. No trivia or quizzes yet.

UK Paperback Buy Now. Forgot Password Your Membership Number.

Dec 21, Megan Barnes rated it liked it. Eric rated it liked it Jul 06, Red Bull was interesting. Having a well substantiated reason to slash research spending would be welcome news, given hard-pressed marketing budgets.


| Philip Graves

US Kindle Buy Now. Rationally, it wouldn’t seem that the color on the outside of a can could change the taste, but our tastebuds and food-gathering still has deep roots in prehistoric times, when if we had eating a berry of a certain color and shape before, we could be assured it wasn’t poisonous and not have to look so closely at it. We can’t predict consumer behaviors – focalism: Must read for people involved with business, marketing, marketing research, as well as any consumer, meaning everyone.

Want to Read Currently Reading Read. These are not reasons not to do market research at all, since there are still pretty big load of information mindful general manager might want to know from customers to allocate resources rationally.

If you ask someone why they just bought that washing machine, he is sure to give you a good reason, one that might not have anything to do with the real reason, which is that its the brand his mother always used. The Secret of Selling Consumerilogy 14, Graves devotes most of the book to taking down market research as telling businesses what they want to know. Preview — Cknsumerology by Philip Graves.


During the Christmas season inCoca-Cola changed their regular Coke cans from red to white, to promote saving the polar bear.


Mar 25, A. Contact Will Armstrong to get involved.

Why survey questions are bias? This book should change that. It also shows organisations the tools they should be using if they want to understand their customers. Books by Philip Graves. Kyle woodward rated it it was amazing Jul 17, Although written for market researchers, I found the info quite fascinating and useful to consumers too.

Great book that analyzes marketing research. Open Preview See a Problem?

Actually the subtitle says it all. In consumeroloyy of the psychology behind people’s behaviours and consumer decisions I do feel it lacked some of the depth I have found in other ocnsumerology that took perhaps a little more academic approach to unpacking and remodelling the psychologies of “why we buy” Please be aware your password is case sensitive. There were a number of pages I noted for future reference.

I bought it because it was cheap.

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