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COURSE UNIT TITLE
yksleen Term or Year Learning Activities. Offered to Logistics Programme. Course Policies and Rules To be announced. Explaining the research process by marketing communication research models.
Submission » DergiPark
Defining the method of interview in marketing communication research. Office Hours To be announced.
Explaining the terms; data, information, primary and secondary sources. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Contact Details for the Lecturer s suhal.
Lectures and presentation of student assignments. Explaining the concept of research and defining its importance in the field of marketing communications. Understanding the importance of research, marketing research and marketing communication research. Offered By Logistics Programme. Within the context of this course, students are expected to pazarlamaa participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Assessment Criteria To be announced. Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Work Placement s None. Recomended Optional Programme Components None. The course consists of the following topics: Understanding and being able to use the models and processes of marketing communication research. Prerequisites and Co-requisites None.
Weekly Detailed Course Contents Week Theoretical Practice Laboratory i,keleri Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Understanding and being able to use qualitative and quantitative research, ilkeeleri and post-positivism.
Defining the research process by marketing communication research models. Language of Instruction Turkish. Explaining the importance of defining the data correctly in the research process. Name of Lecturer s Assistant Ykeelen Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.
Transfering the use of data, information and knowledge in research. Mode of Delivery Face -to- Face.
Uluslararası İlişkilerde Çatışmadan Güvenliğe | Mustafa Aydin –
To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Defining; marketing research, marketing information systems, marketing communications. Introduction to marketing communication research methods yksrlen teach the students how these will be used in the business world.