An Introduction to Theories of Popular Culture Second Edition Dominic Strinati LONDON AND NEW YORK First published by Routledge Second edition. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Read the full-text online edition of An Introduction to Theories of Popular Culture ( ). to Theories of Popular Culture. By Dominic Strinati. No cover image.

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Remember me on this computer. The bland and standardised formulas of mass culture are developed to sell things to this mass consuming public because they can be made to appeal to everyone since everyone, every atomised person, is open to manipulation. The rise of mass culture would, on its own, be considered enough of a danger by some of the writers we consider in this chapter.

Bearing in mind what was said there, it can be argued that elitism describes the role Adorno assigns to critical theory and avant-garde music.

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Gendron uses the example of car production in order to clarify what Adorno means when he argues that capitalism functions to standardise commodities.

In looking at this alternative we can begin with the reading public and the decline of literary standards stressed by Q.

In part, this occurs because elitism usually lacks any kind of sociology.

Hardcovertheorues. An Introduction to Theories of Popular Culture. An introduction to theories of popular culture. Third, the theories chosen deal directly with popular culture rather than the mass media. However, it can be argued that the term elitism is highly relevant to any critical assessment of mass culture theory.

But it can only function in the way that avant-garde music does if it rejects the empiricism which demands that theories be based upon some domiic of evidence, and protects itself behind an obscure and inaccessible language. The culture industry provides capitalism with dojinic means by which it can effectively contain any threats posed to it by radical and alternative social forces.

For these and other reasons, questions can be raised about the extent to which the work of the Frankfurt School can develop a sociological analysis of popular culture. The point here is that if no appropriate framework of moral order is forthcoming, if people do not have a secure sense of moral value, then a spurious and ineffectual order will emerge instead, and people will turn to surrogate and fake moralities.


Ary Fausto rated it liked it Sep 20, He suggests that in the s the mass culture of Cu,ture cinema which was mitigated to a limited extent by avant-garde and folk art and the high culture of Broadway theatre were clearly and sharply distinguished polular each other in terms of production— commercial versus artistic criteria; texts—popular pleasure versus intellectual stimulation; and audience—the masses versus the metropolitan upper class.

Dominic Strinati An Introduction to Theories of Popular Culture | sry wahyuningsi –

No sooner has his eye grasped a scene than it is already changed. No trivia or quizzes yet. What can be noted is that different disciplines do use different concepts, present different explanations, study different things, or study similar things with different methods, contain different ways of forming their arguments, and of providing empirical proof for their arguments; some do not even seem to be that concerned with explanations or empirical proof.

Popular culture does not necessarily hide reality from people; nor are they directly duped or tricked by it. And his name is sometimes used to invoke a whole way of thinking about theory and culture.

In emphasising the position and importance of culture and ideology, the School can be seen as trying to fill in a part of the picture of capitalism Marx did not deal with. A trained musician, practising composer, music theory expert and champion of avant-garde and non- commercial music himself, Adorno had little time for the music produced by monopoly corporations and consumed by the mass public, except as a way of illustrating the power of the culture industry and the alienation to be found among the masses in capitalist societies.

During the period after the end of the Second World War in Britain, Americanisation had become an aspect of some more general fears and anxieties about the increasing capacity theries the young and the working class to participate in the slowly emerging consumer society.

However, things are not so simple. This defines precisely what is meant by a mass society. If functional artefacts are purchased and found to be useful, then they will be purchased again when required. It also includes, even if only as a secondary phenomenon, those intellectuals, or producers of ideas and ideologies, with the power to attempt to set down guidelines for cultural discrimination, and the position from which to try to decide what people should like and dislike.


First, they are directly concerned with the analysis and evaluation of popular dojinic. In response to the claims that modern mass culture is a relatively harmless form of entertainment, a democratic response to consumer demand, and that critics like himself adopt elitist intellectual positions, Adorno stresses the vacuity, banality and conformity fostered by the culture industry. In this sense, it begins to define social reality for the mass public.

You may send this item to up to five recipients. However, semiology need not be associated with either of these claims. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel.

What about the qualities and pleasures of contemporary popular culture? However, those who liked the series tended to be far less confident about expressing and rationalising their preference.

An introduction to theories of popular culture

The distinctions drawn by mass culture critics between mass and high culture are not as clear cut or as static as they claim.

Without appropriate mediatory organisations, individuals are vulnerable to manipulation and exploitation by core institutions such as the mass media and popular culture. According to the theory, people in a mass society are atomised both socially and morally.

It now remains to extend some of the critical points made above into a more general critique of this perspective.

Leavis —who was responding directly to a clearly emergent mass culture. The example of a scientist like Huxley is instructive since his views illustrate an alternative understanding of America and Americanisation which can be used to theorie a critical commentary on mass culture theory. Apr 07, Josh rated it really liked it.

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