In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Los Angeles; [citado sep 01]. This event, which has previously been the face for public health research of physical activity around the world, became a demonstration of the influence gained by Coca Cola, k as summarized in these words by Simon from the University of California: Effects of soft drink consumption on nutrition and health: The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries.

Am J Prev Med.

It’s gone from a small, manageable U. To this end, the antiobesidzd beverage corporations have invested large amounts in support of physical activity programs, as well as studies and initiatives in Latin America. Washington; [citado sep 01]. Washington; [cited sep 01].


Change, challenge and opportunity for beverage players. Am J Clin Nutr. Similares no Google Citados no Google Scholar. Universidade Federal de Pelotas.

Antiobeesidad use of this strategy antiobesidas the main topic of this commentary, in order to promote a relevant public health debate in a region with an accelerated nutrition transition. The key goal of these tactics is to undermine legislative efforts aimed at reducing the consumption of sweetened beverages among children and youth.


Television food marketing to children revisited: Accepting support from transnational sweetened beverage corporations to fund physical activity initiatives also brings negative health consequences from their products, particularly for vulnerable populations such as children and low socioeconomic status communities. Beverage markets in Latin America to In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high antiobessidad levels in several countries across the region.

Despite scientific evidence about the links between sweetened beverages and increasing rates of obesity and overweight, an important number of public institutions and several scientific antiobezidad in the area of nutrition and physical activity have received support from the beverage industry, which sends a contradictory message to the population.

Nantwich; [citado sep 01].


J Law Med Ethics. Change, challenge and opportunity for beverage players. Can food be companies be trusted to self-regulate?

Marketing of unhealthy food to young children. Washington University in St. The perils of ignoring history: Sugar-sweetened beverages, which include the majority of soft drinks and fruit drinks, 9 have been linked to a higher risk of overweight and obesity, among other health problems. In Argentina, this company has supported inter-college football championships since and also provides “nutritional information to motivate the children in the adoption of healthy lifestyles”.

Los Angeles; [cited Sep 01]. This strategy is accompanied by corporate social responsibility programs that fund initiatives promoting physical activity.


Television food marketing to children revisited: In order to accomplish its commercial goals in Latin America and achieve an appropriate normative environment for its interests, the sweetened beverage industry aggressively lobbies high government levels of several countries in the region. Los autores declaran que no hay conflicto de intereses.

The Mexican Market for Soft Drinks. Big Tobacco played dirty and millions died. Ounces of prevention- the public policy case for taxes on sugared beverages. Another example that shows the influence of the beverage and food companies was the fervent pressure to weaken the Global Strategy on Diet, Physical Activity and Health, approved in May by the World Health Assembly.

An analysis of corporate lobbying and deception to undermine children’s health. On the other hand, PepsiCo in Mexico has set up the program “Vive Saludable Escuelas” “Live Healthy Schools” with the aim of “generating awareness in school children about the importance of adopting a healthy diet and engaging in regular physical activity”.

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Organizations such as Oxfam-UK and “El poder del consumidor-Mexico” have denounced these types of tactics in the context of the “Anti-obesity law” recently discussed in the Mexican congress. An analysis of antoibesidad lobbying and deception to undermine children’s health.

Nantwich; [cited Sep 01].

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