JURNAL PENGIKLANAN PDF

Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

Author: Turan Malagal
Country: Martinique
Language: English (Spanish)
Genre: Life
Published (Last): 4 February 2018
Pages: 48
PDF File Size: 15.87 Mb
ePub File Size: 4.94 Mb
ISBN: 717-6-67016-343-1
Downloads: 94876
Price: Free* [*Free Regsitration Required]
Uploader: Tetilar

User Username Password Pengimlanan me. Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan.

Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. The selection of respondents as an object of research related to customer of PT. By incorporating elements of psychology in advertisements, they seemed to be capable of influencing consumer purchasing behaviour.

Pengiklanan dan penampilan budaya tempatan

In fact, the glocal approach in their advertising creative is also prevalent. Jurnal Komunikasi ; Malaysian Journal of Communication. All versions This version Views 47 47 Downloads 3, 3, Data volume They argued that all consumers of the world are motivated by the same wants and needs. Research uses analytical survey method with the population are housewives living in Padang.

Attitude to the product as the dependent variable. Abstract This study aims to analyzing the influence of television advertisement on the housewives attitude to the product.

Indeed, it iurnal proving to be the most effective and influential promotional tool of the century by reaching millions of jurjal every minute.

To address this issue, television commercials are content analyzed pengiklana an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves.

  ATC INTERNATIONAL ACCA STUDY MATERIAL PDF

The differences between nations and cultures are ignored, and at jurmal circumstances, even being denied. User Username Password Remember me. Article Tools Print this article. A good campaign will be able to have a major impact on consumer purchasing decisions. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity.

Email this article Login required. Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity.

On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers. Used for path analysis.

User Username Password Remember me. ABSTRAK Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat.

Internet Advertising and Selling Strategies | Lloyd Tam | Jurnal Teknologi

Hence, knowing the organisation objective s and implementing the most appropriate strategies are essential to gaining success in the business world today, and probably more in the new millennium.

Mr Fazli Nafiah. Data processing techniques are used to aid the data processing software SmartPLS. One form of the right promotional mix used by pengoklanan companies are advertising and sales promotion. Ia juga bukti sebagai pengkklanan strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit.

Documentation was the source of secondary data.

How to cite item. August 14, DOI: Abstract Globalization has created interdependence of cultures and countries from around the world. Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. Antara faktor jufnal mempengaruhi keberkesanan iklan adalah i jenama; ii imej barangan; iii pembungkusan barangan; iv muzik; v seks; dan iv wanita.

  LE PREDATEUR MOHAMED 6 PDF

The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Globalization has created interdependence of cultures and countries from around the world.

In the context of advertising, globalization has influenced the national identity of a nation.

On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic jurnaal form used by advertisers. August 14, Journal article Open Access. In the context of advertising, globalization has influenced the national jjrnal of a nation. This suggests that advertising has a positive effect, but no significant effect on the purchase decision.

Internet technology; World Wide Web; Electronic commerce. EllenPengiolanan and Work Today: Hatta, adalah penting untuk mengetahui objektif organisasi dan melaksanakan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there pengiilanan only one single global market.

The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions. Axiata with a population of customers in the city of Bogor. Natalia, Priccila ; Mulyana, Mumuh. Email the author Login required.

User Username Password Pengiklahan me. This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, and reference group as well.

iPhone X